養生思源 益壽延年
榮,顯達富貴,萬物繁盛之意;
源,水與萬物之本,寓意飲水思源。
合之取名「榮源」,望享其榮,亦表感恩之德。
緣起
一九八一年,生於鐵觀音盛產地福建安溪縣的王曼源,帶着家鄉的十二斤鐵觀音茶葉隻身來港,其時身無分文,幸獲同事賒借現錢添置日用品,故以兩斤茶葉相贈,結果輾轉遇上識茶之士,向他購買茶葉,啟發他的創業念頭,翌年於北角電氣道後巷租一小舖位創立榮源茶行前身「榮源號」,開始經營茶葉批發貿易生意。
發展
榮源由起初的中港茶葉批發,十年間推展至台灣、日本、韓國、東南亞及歐洲等地,並在九十年代中,於香港及內地開拓零售業務。期間,榮源逐步在中國福建及雲南茶山建立自家的茶葉及茶餅生產線,嚴格管理茶葉種植、製作到包裝的每一個步驟。近年,榮源正由第二代逐步接手經營,品牌經重新包裝,大推年輕化,接棒傳承品牌歷史與茶藝文化。
創業興家數十載,榮源以茶起家,多年來深得客戶支持,堅信從商之道既在乎品質、信譽,亦應飲水思源,與顧客建立互信,提供價錢合理的優質好茶,傳揚中國千古茶藝文化。
初心
打開通往了解茶葉起源的大門,傳承茶藝文化
採自中國雲南革登山、莽枝山、曼撒山、曼莊山、倚邦山、攸樂山六大茶山,以及福建、武夷山、浙江、杭州、蘇州、安吉等地,精挑優質嫩葉精製生、熟普洱、鐵觀音、黑茶、沱茶、大紅袍、碧螺春等各類上等好茶。製茶過程經自家嚴格監控採青、萎凋、發酵、殺青、揉捻、製乾、焙火、壓餅等工序,確保質量。
養生思源 益壽延年
榮,顯達富貴,萬物繁盛之意;
源,水與萬物之本,寓意飲水思源。
合之取名「榮源」,望享其榮,亦表感恩之德。
緣起
一九八一年,生於鐵觀音盛產地福建安溪縣的王曼源,帶着家鄉的十二斤鐵觀音茶葉隻身來港,其時身無分文,幸獲同事賒借現錢添置日用品,故以兩斤茶葉相贈,結果輾轉遇上識茶之士,向他購買茶葉,啟發他的創業念頭,翌年於北角電氣道後巷租一小舖位創立榮源茶行前身「榮源號」,開始經營茶葉批發貿易生意。
發展
榮源由起初的中港茶葉批發,十年間推展至台灣、日本、韓國、東南亞及歐洲等地,並在九十年代中,於香港及內地開拓零售業務。期間,榮源逐步在中國福建及雲南茶山建立自家的茶葉及茶餅生產線,嚴格管理茶葉種植、製作到包裝的每一個步驟。近年,榮源正由第二代逐步接手經營,品牌經重新包裝,大推年輕化,接棒傳承品牌歷史與茶藝文化。
初心
創業興家數十載,榮源以茶起家,多年來深得客戶支持,堅信從商之道既在乎品質、信譽,亦應飲水思源,與顧客建立互信,提供價錢合理的優質好茶,傳揚中國千古茶藝文化。
打開通往了解茶葉起源的大門,傳承茶藝文化
Tea for Good Health and Longevity
Wing represents wealth and prosperity.
Yuen is the origin of everything.
Wing Yuen come together to mean enjoying wealth and prosperity while being grateful to the source.
The Origin
In 1981, Wong Man-yuen came alone to Hong Kong without a dime except for 6kg of Tieguanyin from his birthplace, Anxi of Fujian, a county famous for tea. The tea turned out to bring him a fortune as he returned a favour to his colleague for a loan. Somehow the tea got into the hand of some tea enthusiast, who would pay Wong for even more of his Tieguanyin. Wong then decided on a startup - a small shop named Wing Yuen at a back alley on Electric Road of North Point, wholesaling tea.
Development
In ten years, the coverage of Wing Yuen's business expanded from China, Hong Kong, and Macau to Taiwan, Japan, Korea, and regions in Southeast Asia and Europe. In the 90s, Wing Yuen begins its retail service, while establishing product lines of tea leaves and tea cakes in Fujian and Yunnan. Having its own product lines means Wing Yuen can have better quality control on the planting, processing and packaging of its tea products. In recent years, the second generation management of Wing Yuen is taking over. The brand is also taking a new look, expanding its youth market for the heritage of the brand history as well as tea culture.
Vision
With its foundation and development on tea products, Wing Yuen believes that its brand loyalty stems from the quality of its products and credibility. In return, Wing Yuen is determined to build mutual trust with its patrons, provide quality tea at reasonable prices, and promote historical Chinese tea culture.
Mission
Opening the gate to the original of tea and passing on tea culture.
Wing Yuen Tea
Selected quality tea leaves from the six major Yunnan Tea Mountains (Gedeng, Mangzhi, Mansa, Manzhuan, Yibang and Youle) and other locations including Fujian, Wuyi, Zhejiang, Hangzhou, Suzhou and Anji, finely processed into high-grade tea products including raw and roasted Puerh, Tieguanyin, dark tea, Puerh cake, Da Hong Pao and Biluochun. All processing procedures are under strict quality control protocols: harvesting, withering, fermentation, fixation, rolling, drying, roasting and compressing.
One cup wakes the head from a night’s deep slumber for a refreshing start of the day.
The second cup clears the mind as if settling idle ambiguities.
The third cup opens the essence of life bringing relief from anxiety and stress.
Song of Drinking Tea with Senior Official Cui (excerpt) by Jiao Ran